2000 - 2003
The online shopping website Bodyboardshop.com was launched with about 10 bodyboards, 4 leashes and 3 tshirts. It was also all run from home! Because online shopping was so new in Australia , the Australian Bodyboard companies, although interested, were cautious of the concept. The first ones decided to support it and it wasn’t long before other companies approached and wanted to sell their products online. They were also wary because Bodyboardshop.com was the first in Australia to be a purely “Online” Shop with now actual physical store.
The growth of the online shop was phenomenal, confirming the original belief that there was a massive demand for bodyboarding products. Bodyboardshop.com moved from a home business to a small Industrial Warehouse to hold and dispatch the stock. It wasn’t long before local customers heard about the warehouse and wanted to come out and physically see the product range and buy direct.
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