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The Story of Bodyboardshop.com
1999 - 2000
Bodyboardshop.com was started in 1999 by Australia ’s first World Champion Bodyboarder, Michael Eppelstun and his wife Krista. The idea was to make bodyboards, accessories, and bodyboarding brand clothing available to the world through the ease of online shopping. Through first hand experience and from comments by other bodyboarding friends they knew the frustration of having so many Surf Shops all over the world, but none stocking a reasonable amount of bodyboarding equipment.
With Bodyboarding’s rapid worldwide growth as a recreational and professional sport, there were also emerging “Bodyboarding Brands” of clothing, “No Friends” being the first. Just like the Surfing labels such as “Billabong” over 20 years ago, these new brands were representing a new and growing alternative culture and it was hard for them to find sale outlets. Most traditional “Surf Shops” would not give the labels a chance because of the old school and sometimes arrogant attitude of surfers towards bodyboarders. We believed that for the sports growth to continue, there needed to be “Bodyboard” Specialist shops, just like surf shops, skate shops and ski shops. Shops that were owned and run by people that were passionate about the sport and would support all aspects of it’s industry from emerging clothing and hardware labels, sponsorship of it’s riders, and assistance in the development of the contest infrastructure.

Eppo doing his trademark "Air" at Pipeline Hawaii

2000 - 2003
The online shopping website Bodyboardshop.com was launched with about 10 bodyboards, 4 leashes and 3 tshirts. It was also all run from home! Because online shopping was so new in Australia , the Australian Bodyboard companies, although interested, were cautious of the concept. The first ones decided to support it and it wasn’t long before other companies approached and wanted to sell their products online. They were also wary because Bodyboardshop.com was the first in Australia to be a purely “Online” Shop with now actual physical store.

The growth of the online shop was phenomenal, confirming the original belief that there was a massive demand for bodyboarding products. Bodyboardshop.com moved from a home business to a small Industrial Warehouse to hold and dispatch the stock. It wasn’t long before local customers heard about the warehouse and wanted to come out and physically see the product range and buy direct.


Eppo & Krista

2004 – 2005 Bodyboardshop.com moved into the Old Burleigh Theatre Arcade across the road from the World Famous Burleigh Heads Beach . The shop was set up to cater for physical customers, and internet orders and still are dispatched from this store. Since the Burleigh Heads store was established in 2004, various people contacted us to propose opening bodyboardshop’s in their areas. The idea was considered and in February 2006 Bodyboardshop.com’s second store was opened in Mooloolaba on the Sunshine Coast.

The core principle of the stores is to only have knowledgeable staff who bodyboard themselves and are passionate about the sport. We only stock labels that support the sport in some way by sponsoring its athletes and contests, advertise in Bodyboarding Media, and contribute toward the growth of the sport.


Bodyboardshop Mooloolaba

Present - With the growth & success of the 2 Bodyboardshop retail stores and Bodyboardshop.com's online shopping, we have developed and designed a new eCommerce Website that is completely linked to the retail stores and has many features beyond that of anyone else in the same industry. Our online and local store customers can track and view past and present purchases, they can keep track of gift certificates and store credits, plus keep track of their Bodyboardshop Member Loyalty Points © all online. Our retail shop inventory is linked to our online store so there is no worry of ordering something that is not availble. We have always endevoured to stay ahead in our Industry and we have many more plans that are currently in developement. The story of Bodyboardshop.com will continue!!

 
 

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