Kicking off via the hands of Imanol Arrizabalaga in 1990 Pride bodyboards retained the goal of advancing the world of bodyboarding in via refined templates and ideals. It wouldn’t however be until the mid-2000’s where French label Pride bodyboards would burst onto the Australian scene. Sparking the interest of some of Australia’s youngest and most talented riders, Pride began to create their ranges under the inspiration of their young riders whilst showing their expertise and identity through their shapes and materials.----
Playing home to the Radial Flex core alongside the Interchangeable Stringer System. Pride are these days committed to pushing their team riders Lewy Finnegan, Pierre Louis Costes and Tristan Roberts to compete and perform to the peak of their abilities. Honing in on the world tour and as many free surfing locations as possible Pride bodyboards continue to lead the pack for now and the foreseeable future.